Marketing Tips & Insights

Practical advice to help your home service business get more customers.

Local SEO April 14, 2026

Google Business Profile Tips for Contractors

7 tips to rank higher in the Map Pack, get more calls, and beat local competitors — all without spending a dollar on ads.

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Lead Generation April 6, 2026

How to Get More Plumbing Leads in 2026

Practical strategies to get more plumbing leads: website optimization, direct mail, Google Business Profile, and reviews. No fluff, just what works.

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Strategy April 6, 2026

Direct Mail vs Digital Marketing for Contractors

An honest comparison of direct mail and digital marketing for contractors. When to use each, real cost data, and why the best businesses run both.

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Websites April 6, 2026

Why Your Contractor Website Isn't Getting Calls

Your website looks fine but the phone is silent. Here are the 6 most common reasons contractor websites fail to generate leads and how to fix each one.

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EDDM April 6, 2026

EDDM Marketing Guide for Home Service Businesses

Everything you need to know about Every Door Direct Mail: how it works, costs (~$0.20/piece), mailer design tips, and how to target the right routes.

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EDDM March 15, 2026

How Much Does EDDM Cost? Complete Pricing Guide

A full breakdown of Every Door Direct Mail pricing, including printing, postage, design, and what to expect per piece for your home service business.

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Design March 8, 2026

5 Postcard Designs That Actually Get Callbacks

Not all postcards are created equal. Here are five proven design formats that drive phone calls for plumbers, HVAC companies, and home service pros.

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Reputation February 28, 2026

Google Reviews: The Complete Guide for Home Service Businesses

How to get more 5-star reviews, respond to negative feedback, and turn your Google profile into your most powerful sales tool.

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Direct Mail February 20, 2026

EDDM vs Targeted Direct Mail: Which Is Right for You?

Both methods work, but they serve different goals. Learn when to use Every Door Direct Mail versus a purchased mailing list for your campaigns.

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Strategy February 12, 2026

Why Your Last Marketing Agency Failed You

Most agencies don't understand home services. Here's why generic marketing doesn't work for contractors and what to look for in a partner instead.

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Websites February 4, 2026

Is a $2,500 Website Worth It for a Small Business?

Comparing DIY builders, cheap freelancers, and professional web design. What you actually get at each price point and which makes the most sense.

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