EDDM campaigns and community postcards that put your business in front of every homeowner in your target neighborhoods. No mailing list. No guesswork. Just calls.
EDDM is a United States Postal Service program designed for local businesses. Instead of buying an expensive mailing list and hoping the addresses are current, EDDM lets you send oversized postcards to every residential address on the mail carrier routes you select.
You pick the zip codes. You pick the routes within those zip codes. USPS delivers your postcard to every single door on those routes. No names needed, no addresses to manage, no list to rent.
Every zip code in the country is divided into mail carrier routes, each covering roughly 250-750 households. The USPS provides demographic data for each route including the number of households, average age, household income, and home size.
We use this data to cherry-pick the routes where your ideal customers live. A plumber targeting older homes with aging pipes selects routes in neighborhoods built before 1990. An HVAC company goes after high-income routes where homeowners can afford full system replacements.
Not every business needs a solo EDDM campaign. Community postcards are a shared direct mail format where 4 to 8 non-competing home service businesses split the cost of a single oversized mailer.
Each business gets a dedicated section on the card with their logo, offer, phone number, and call to action. The card is professionally designed and printed on heavy-stock glossy cardstock, then delivered via EDDM to 5,000-10,000 homes per drop.
Instead of paying the full cost of a solo campaign, you pay a fraction of the price for your spot on a shared card that reaches the same neighborhoods.
We never put two businesses from the same trade on the same card. Your plumbing ad won't appear next to another plumber. You own your category.
Design, print, route selection, bundling, USPS paperwork, and delivery. You approve your section of the card and we take care of the rest.
Random mailings waste money. We use data to make sure every postcard lands where your next customer lives.
We filter routes by median household income so your mailer reaches homeowners who can afford your services. Higher-income neighborhoods mean higher-ticket jobs and less price haggling.
Older homes need more work. We can target routes where the average home was built in a specific era, matching your services to the properties most likely to need them. Aging pipes, outdated wiring, original HVAC systems.
Renters rarely hire contractors. We prioritize routes with high homeownership rates so your postcards reach people who actually make decisions about home maintenance and improvements.
We also factor in your existing service area, drive-time radius, and seasonal demand. If you know which zip codes produce your best jobs, we start there and expand into adjacent routes with matching demographics. Every campaign gets a custom route map before you approve a single piece.
If you serve homeowners in a local area, direct mail is one of the most reliable ways to generate leads. It works especially well for these trades.
Don't see your trade? Contact us — we work with all home service businesses.
Direct mail is one of the few marketing channels where the numbers are predictable before you spend a dime.
Industry data from the Data & Marketing Association consistently shows direct mail response rates between 1% and 3% for local service businesses. That range depends on your offer strength, card design, and how well the routes match your ideal customer.
At the conservative end of 1%, a 5,000-piece drop generates 50 calls or inquiries. At 3%, that same drop produces 150 responses. Most businesses land in the 1.5-2.5% range with optimized offer and targeting.
Even if you cut these numbers in half, you're still looking at a $3,250 return on a $2,000 investment. Direct mail pays for itself when targeted correctly.
Transparent, all-in pricing. No hidden fees for design, printing, or postage.
Your business is the only one on the card. Full design control, your branding front and center, delivered to every door on your chosen routes.
Share a professionally designed mailer with 4-8 non-competing businesses. Same neighborhoods, same delivery, a fraction of the cost.